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SEO Demystified
Unit 1: SEO Fundamentals
Fundamentals of Search Engine Optimization (9:42)
Understanding the Layout of Google Search Results Pages (SERPs) (8:06)
Traffic Acquisition Channels and the Importance of SEO (11:35)
How to choose a Niche with Search Demand (8:29)
Workbook: Niche Market
Google Keyword Planner Tutorial 1: Setting Up Your New Google Account (2:50)
Google Keyword Planner Tutorial 2: How to Navigate the Google Adwords Platform (2:07)
Course Transcript - Unit 1
Unit 2: Keyword Research
Before we get started, download the Keyword Universe Spreadsheet
Keyword Research 101: The Foundation of SEO (5:16)
What Makes a Good Keyword Strategy? (4:20)
The Spectrum of Keywords in SEO (5:34)
Types of Search Intent (15:40)
How to find Profitable Keywords (13:36)
How to Find Thousands of Keyword Ideas
Course Transcript - Unit 2
Unit 3: SEO Copywriting
The Copywriting Quotient (4:25)
Technique #1: Write for Semantic Search (7:27)
Technique #2: Improve your CTR with Killer Headlines (3:03)
Technique #3: Create Valuable Content (3:42)
SEO Copywriting Workbook
Unit 4: On-Page SEO
On-Page SEO: Introduction (1:59)
Create Great Content Optimized for Search (4:29)
Write Compelling Title and Meta Description Copy (3:23)
How to Create SEO-Friendly URLs (1:08)
Optimize Heading Tags with Long-Tail Keywords (1:46)
Internal & External Linking Strategy (2:13)
Dwell Time (1:45)
Mobile Optimization (1:56)
Page Speed Optimization (9:34)
Unit 5: Off-Page SEO
Introduction to Off-Page SEO & PageRank (6:27)
Foundational Backlinks: Grab the Low Hanging Fruits (9:21)
2 Outreach Strategies to Build High Quality Backlinks (12:45)
Unit 6: SEO Strategy + 90 day Blueprint
Start with Why (4:11)
SEO Tools Every Marketer Needs (4:56)
90 Day Blueprint: Nail your first keyword ranking on Google (2:44)
SEO Demystified: 90-Day Blueprint
Exclusive Bonuses
Guest Posting Guide
Google Analytics Essential Kit
Optimize Heading Tags with Long-Tail Keywords
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